Agriculture employs a large share of Morocco’s workforce, and the agri-food industry is one of the country’s top industrial sectors. Both have been shaped by the Plan Maroc Vert (2008-2020) and its successor, Génération Green 2020-2030.
Major value chains
- Cereals — wheat and barley in the Atlantic plains;
- Fresh produce and fruit — tomatoes, peppers, citrus, watermelons, strawberries, blueberries and avocados in the Souss, Gharb and Saïss;
- Olives — oil production in Fès-Meknès and Marrakech-Safi;
- Livestock — beef, sheep, goats, poultry, dairy;
- Fishing — Atlantic and Mediterranean coasts (Safi, Agadir, Laâyoune, Dakhla);
- Dates, argan, saffron, cactus — high-value niche chains.
Agri-food players
- Dairy — Centrale Laitière (Danone), Copag-Jaouda, Colainord.
- Beverages — Les Eaux Minérales d’Oulmès, Coca-Cola Morocco, Castel Maroc.
- Biscuits and confectionery — Bimo, Cristal Maroc, Dolidol.
- Oils and fats — Lesieur Cristal.
- Seafood — Unimer, Copelit.
- Sugar — Cosumar.
- Women’s cooperatives for argan, saffron, dates.
Roles
- Agronomists, agri-industrial engineers, food-safety and quality engineers (HACCP, ISO 22000, IFS);
- Production, lab and maintenance technicians;
- Quality and R&D managers;
- Logistics and supply-chain planners;
- Retail and export sales;
- Veterinarians and livestock technicians.
Training
École nationale d’agriculture (ENA) Meknes; ENAM, IAV Hassan II Rabat; ISPM Agadir for fisheries; OFPPT agri tracks; engineering schools with an agri-industrial minor.