Tourism is one of Morocco’s strategic sectors, supported by a rich cultural heritage (UNESCO-listed medinas of Fez, Marrakech, Essaouira and Rabat), both Atlantic and Mediterranean coastlines, and a globally recognised desert-travel offer. It is a major earner of foreign currency and a significant non-agricultural employer.
Destinations
- Marrakech — sector leader, culture and MICE.
- Agadir — Atlantic seaside.
- Casablanca — business travel.
- Fez, Meknes, Rabat — cultural and heritage tourism.
- Tangier, Tetouan, Saidia, Marchica — Mediterranean tourism.
- Ouarzazate, Drâa Valley, Merzouga — desert and adventure.
- Essaouira, Chefchaouen — boutique tourism.
Chains and groups
- International — Marriott, Accor (Ibis, Novotel, Sofitel), Four Seasons, Hyatt, Hilton, Radisson, Fairmont, Kempinski.
- Moroccan — Risma (Accor franchises), Maamora (Atlas), Oum Palace, Diwan, Tikida.
- Independent riads in the medinas.
Roles
- Accommodation — front-desk, concierge, housekeeping, hotel management, revenue management.
- F&B — kitchen (chef, sous-chef, station, pastry), service, sommelier, banqueting, bar.
- Sales & marketing — revenue management, MICE sales, e-commerce, community management, yielding.
- Guides and DMCs (destination-management companies).
- MICE / events — project managers and logistics coordinators.
Training
ISITT Tangier, OFPPT hotel schools (Casablanca, Marrakech, Agadir, Fez, Ouarzazate), specialised tourism institutes (Fez, Mohammedia), private schools. Language requirements — French and English essential; Spanish for the Mediterranean coast.